The Radical Massage Therapist Podcast #129 Mobile Massage, Redefined: The Radical Way Julie Built Her Dream Studio on Wheels with Julie Romero, LMT
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Jun 1, 2025 Julie Romero, a massage therapist from Wilmington, North Carolina, transitioned from teaching to redefining mobile massage with her innovative shuttle bus studio, Hands in the Sands. She shares her inspiring journey through personal tragedy and the creative challenges of converting a bus into a spa on wheels. Julie discusses the freedom and deeper connections her mobile practice fosters, as well as the healing power of touch. Her story exemplifies resilience and the beauty of reinvention in pursuit of one's dreams.
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Flexibility Equals Freedom
- Flexibility and freedom are deeply intertwined benefits of a massage therapy career.
- Julie values the ability to control her work schedule above all else at this stage.
From Tragedy to New Career
- Julie Romero found her calling through personal tragedy and career transition from teaching to massage therapy.
- A profound loss gave her the courage to pursue massage therapy in a new location for a fresh start.
Journey Through Brick-and-Mortar
- Julie transitioned through three different brick-and-mortar massage spaces before going mobile.
- Frustration with rising rent and tenant issues motivated her to seek a new business model.