In today's episode I talk to Dr. James Richardson on how to get exponential growth by bootstrapping your business. He explains how big brands all use a mathematical growth curve and how it seems like it happens overnight, but it actually takes years. James mentions how an initial design, the packaging, the basic branding, is usually where a business first fails. He says getting feedback from customers and your target market is the only way to truly figure out your brand. Visit his site at RampingYourBrand.com
Strap on your Boots