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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Tactics That I see Driving Growth & Results
Sep 19, 2024
Kristan Bauer, an expert from Bauer Growth Consulting, shares her insights on advanced SEO tactics that are currently driving growth in digital marketing. She emphasizes aligning keyword strategies with user intent to enhance content optimization. Kristan discusses the importance of continuous testing and integrating user experience into SEO efforts. She also highlights how to effectively cater to diverse user needs, especially for SaaS brands, by employing both transactional and informational content.
20:33
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Quick takeaways
- Aligning keyword strategies with user intent is essential for optimizing content and enhancing overall digital visibility and performance.
- Investing in user experience improvements significantly impacts SEO effectiveness, leading to better traffic and search performance for brands.
Deep dives
Impact of User Experience on SEO
User experience (UX) improvements play an essential role in enhancing SEO, going beyond just keywords and links. Investments in UX can safeguard a brand's online presence by aligning with Google's focus on overall user satisfaction, as supported by recent confirmations in regulatory hearings. Many brands are gradually realizing the importance of UX, leading to more collaborative efforts between SEO and UX teams. For instance, one client successfully improved their website's traffic by optimizing above-the-fold content, demonstrating that a better user experience directly translates to better search performance.
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