Bourbon Pursuit Behind The Pursuit: Brand Loyalty
Hey everyone, at the end of the year we typically like to post some episodes that aren't our normal types and end up being fun. However, this past year we launched a second podcast called Behind The Pursuit. This new podcast releases every 2 weeks that covers topics of sourcing, forecasting, brand loyalty, raw materials, work/life balance, and more. This is a creative outlet for us to talk to you all about what it takes to build a bourbon brand. This is episode 22 of Behind The Pursuit where we talk about our journeys visiting multiple states and brand loyalty. Do bourbon geeks have brand loyalty? And how do you build brand loyalty to a general consumer? Make sure you subscribe to Behind The Pursuit on your podcast player and hit subscribe to listen to more of these episodes.
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