The Data Exchange with Ben Lorica cover image

The Data Exchange with Ben Lorica

Cracking the Code: How Enterprises Are Adopting Generative AI

Oct 31, 2024
Tim Persons, an AI Leader at PwC specializing in next-generation audit and trust solutions, delves into the intricate world of generative AI adoption. He discusses how companies are cautiously implementing generative AI, focusing on internal applications first. The conversation highlights the increasing budgets and underestimated costs of deployment, emphasizing trust and cultural adaptation. Persons also stresses the importance of cross-functional collaboration, the necessity for workforce education, and learning by doing to navigate the evolving landscape of AI technologies.
30:09

Episode guests

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Quick takeaways

  • Enterprises are currently grappling with a mix of exploration and deployment of generative AI, often using sandbox approaches to mitigate risks.
  • Successful adoption of generative AI relies on strong data strategies and overcoming cultural barriers through education and clear communication.

Deep dives

Current State of AI Adoption in Enterprises

The adoption of generative AI varies significantly across different industries, with some moving at a faster pace than others. Most companies are still in the exploratory phase, often experimenting in controlled environments rather than fully committing to deployment. Surveys indicate that a growing number of CEOs are considering AI for business model reinvention and trust-building. However, companies are balancing between those who have yet to begin and those making bold investments, often utilizing a sandbox approach to de-risk technologies before wider implementation.

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