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🎙️ FULL SHOW NOTES
https://www.microsoftinnovationpodcast.com/722

What happens when one person reimagines enterprise AI adoption from the ground up? In this episode, Cadie Kneip shares how she built Microsoft’s Copilot Champs community—an 8,000-strong grassroots movement—without a budget, formal mandate, or traditional training. Discover how she turned digital marketing tactics, gamification, and storytelling into a scalable model for human-first AI enablement. If you're leading tech transformation or struggling with adoption, this conversation is packed with practical inspiration.

🔑 KEY TAKEAWAYS
- Peer influence scales faster than policy: Cadie reveals why authentic, peer-led storytelling drives deeper AI adoption than top-down training.
- Gamification works—even without a budget: Learn how badges, leaderboards, and playful incentives created momentum across Microsoft.
- Short-form content beats polished production: Bite-sized GIFs and clips proved more effective than high-production training videos in a fast-changing tech landscape.
- Digital marketing tactics apply to enterprise learning: Cadie adapted campaign strategies to build a thriving internal community.
- You don’t need a big team to make a big impact: With just one person and smart automation, Microsoft scaled Copilot readiness to thousands.

🧰 RESOURCES MENTIONED:
👉Learn more about Microsoft’s Copilot Champs Community
Driving Microsoft 365 Copilot Adoption with Our Copilot Champs Community
Return to Summer Camp: Making Microsoft 365 Copilot Fun with Camp Copilot
Unlock your productivity: Here's our Top 10 tips for using Microsoft 365 Copilot every day
👉 Clipchamp - https://www.clipchamp.com

If you want to get in touch with me, you can message me here on Linkedin.

Thanks for listening 🚀 - Mark Smith

How Microsoft Scaled Copilot with Zero Budget