How to Become the Go-To Expert in Your Industry (Even If You’re Not “There Yet”)

This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing small and ready to get seen, featured, and known.

She shares:

• Why claiming the “expert” identity is non-negotiable (and how to do it with integrity)
• The power of saying what no one else will — even when it ruffles feathers
• Why PR is the most underused but critical tool for building industry authority
• What to do when your audience (and identity) is evolving fast
• A behind-the-scenes look at rewriting her keynote for a higher-level audience
• Real talk on pricing, presence, and platform strategy for next-level visibility

Whether you're ready to hit publish on bolder content or finally start pitching media, this episode will challenge and inspire you to own your space like the leader you are.

Mentioned in this episode:

• The 3-part "go-to expert" framework (identity, message, and media)
• What to do when your content, clients, and confidence are all evolving at once
• Why PR isn’t optional if you want real credibility in your space

Links Mentioned:
Join the Fame Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
 

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to finally be seen, heard, and hired as the go-to expert you already are.