Kids Media Club Podcast Kids Media Club Podcast: Talking Teens with Sam Clough
May 2, 2024
Sam Clough, Global Head of Insights at Super Awesome, joins the hosts to discuss teen audiences. They cover misconceptions, successful brands, and struggles to engage teens. Topics include teen segmentation, Netflix content, brand loyalty, and storytelling on short-form platforms.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Understanding Teenage Audience Segmentation
01:31 • 22min
Evolution of Teen Content on Netflix and Impact of Content Delays
23:03 • 3min
Teenagers React to Favorite Show Cancellations and Brand Loyalty in Teens
25:43 • 3min
The Evolution of Teen Storytelling on Short-Form Platforms
28:29 • 9min
The Changing Landscape of Teen Media Consumption
37:32 • 12min