In today’s episode of the Kevin and Fred Show, we’re joined by Nashville agent and entrepreneur Charlie Madison. Charlie’s business today is 100% past client and referral-based, and he works only 10 hours a week in it. He has an amazing lifestyle that includes travel and quality time with his family. Early on, Charlie made the decision that he wanted a peaceful, profitable real estate practice. He shares why going all in on relationships was the most natural path in business. 

Charlie Madison is a real estate agent, and the founder of Referrals While You Sleep.  

His purpose is to serve as a real estate consultant for his clients. He invests his time into consulting, negotiating, and organizing the details of a transaction. The purpose of Charlie’s business is referrals. Charlie launched Referrals While You Sleep, an automated service that helps fellow agents stay top of mind with their sphere of influence. 

The greatest challenge of marketing to cold leads and new people is that we don’t just sell them once. To win their trust and keep the transaction going, we have to sell them at multiple conversion points. Having a rapport with people cuts a lot of hurdles out of the transaction, so why not put the effort of lead generation towards fostering and solidifying relationships with our sphere? 

Time Stamps 

01:59 - Charlie’s background and the lessons he learned from being raised by his great-grandparents. 

09:31 - How Charlie built a referral business that only requires him to work 10 hours a week.

12:09 - The turning point in his business that made him go all in on referrals and relationships. 

15:44 - Why cold leads require us to sell more. 

18:14 - How to build a business where your clients chase you down. 

23:58 - The story behind Referrals While You Sleep and how it works.   

31:49 - The 4 freedoms we have in life. 

Guest Info

Charlie Madison is a real estate agent, and the founder of Referrals While You Sleep.  

His purpose is to serve as a real estate consultant for his clients. He invests his time into consulting, negotiating, and organizing the details of a transaction. The purpose of Charlie’s business is referrals. Charlie launched Referrals While You Sleep, an automated service that helps fellow agents stay top of mind with their sphere of influence. 

https://www.referralswhileyousleep.com/

To be one of the 10 agents that get onboarding onto Referrals While You Sleep, visit https://www.referralswhileyousleep.com/4610.