The Contractor Fight with Tom Reber TCF1018: The Importance of Pricing Transparency
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May 10, 2025 This discussion tackles the pivotal issue of pricing transparency in contracting. The hosts advocate for ballpark pricing over the phone to save time and pre-qualify leads effectively. They highlight current consumer expectations and the need for contractors to adapt. Through real-world examples, they illustrate the dangers of the “race to the bottom” pricing strategy. The conversation emphasizes employing tools like video calls and strategic questioning to assess jobs remotely, ultimately empowering contractors to communicate their value confidently.
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Necessity of Phone Pricing Transparency
- Contractors can and should provide ballpark or bracketed prices over the phone to save time and qualify leads.
- The outdated belief that precise in-person estimates are necessary is no longer valid in today's digital and fast-paced market.
Pre-Qualify Before In-Person Visits
- Analyze your closing rate for in-person consults to evaluate if you truly sell better face-to-face.
- Save time by pre-qualifying leads over the phone before committing to in-person visits.
Tree Pricing from Photos and Videos
- Derek shared how his tree subcontractor charges an average price per tree, enabling rough pricing from photos or videos.
- Using videos taken by customers remotely can allow contractors to give accurate bracketed prices without visiting.