How I plan to Beat Dr. Squatch Soap Bars with PickFu - Extensive Testing Results Shared

Oct 23, 2022

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YouTube Link: https://youtu.be/snbOxX6xdPE

00:00 Steven Pope's PickFu Webinar with Justin Chen
02:01 Justin Chen, co-founder of PickFu
02:56 Sample PickFu test with Steven Pope: Rebranding/packaging Age of Sage Soaps
04:03 The way you word your question is around 80% the importance
06:59 Which product would you rather buy?
08:39 1on1, which brand packaging do you prefer?
11:12 Going back to Age of Sage's original packaging
12:58 Which Product Layout do you prefer for the main image on Amazon?
16:05 Rerunning the packaging test using the new layout
17:55 They want to see the bar, but how do they want to see the bar
19:58 Why run so many PickFu tests?
23:31 If your product SKUs are for men, why did you choose not to only target them
24:57 Have you tested images that are flat, angled right or left
26:15 Have the word of your product gigantic on your product
26:44 SInce the packaging is so similar, did you consider the names of doctors, not about the design but more about the names
27:28 What is the first thing you do or look for when you see your design lost
28:46 Have you tested adding shadows to main images
29:04 How did you do your initial product KW research
30:01 Do you always choose an audience of 50, how do you decide
31:47 Did you test the names of the soaps
32:28 Using PickFu test for Advertising
38:54 Using PickFu for company logo
41:50 Any tips on testing hero images against competitor ASINs
44:07 Amazon Mockup Generator
45:10 Angled image test
46:56 How many hero images would you have ready to test or rotate in a launch period
54:36 Sometimes if you put too much detail, you'll get a different result
56:44 Go do your PickFu test, top favorite tools with My Amazon Guy

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