How to communicate to Gen Z and not alienate everyone else with JM Herrmann In this podcast, we learn from special guest JM the challenges and opportunities of effectively communicating with Gen. Z without alienating other age groups, emphasising the importance of authenticity, values, and cultural context in brand communication. Together we explore the role of social media trends, the risks of chasing trends, and the importance of maintaining branding across different generations. The conversation concluded with a discussion on the evolution of social media platforms and the potential for brands to create their own communities.

JM Herrmann

Chief Strategy Officer at Thinkingbox

Linkedin - https://www.linkedin.com/in/iamjm/

Award-winning and modern strategic/creative executive leader with over 14+ years of integrated marketing and advertising experience by being fortunate enough to work on some of the best brands in the world.

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.