This week I chat with Bri & Jordan from Somerled Designs – an STR design firm where every design decision is backed by strategy.

I almost didn't want to record this episode, because I worried that talking about design wouldn't come across on an audio-only podcast without having imagery examples. But after just a few minutes, I realized that was not going to be an issue at all! Bri & Jordan do not make a single design decision without first determining the strategy for the property, market, and guest avatar, and in this episode they walk us through that entire process.

After this episode, I'll never approach a design project with "aesthetics" first again. The Somerled philosophy will have you convinced that if you follow these steps and do this research first... then your final design will always be a good return on investment!

Click below to see some of the listings mentioned in this episode:

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