Business Wars Christmas Movie Wars | The Scandal Express | 4
Dec 13, 2021
Hallmark is grappling with scandals as one of its stars faces serious legal troubles amid a college admissions controversy. The backlash intensifies over its decision to pull a controversial ad featuring a same-sex couple, stirring debate over brand values and inclusivity. Competing networks like Lifetime and Netflix are putting pressure on Hallmark to adapt to changing audience expectations. As the landscape of holiday movie programming evolves, Hallmark must navigate new challenges while trying to retain its dominant position.
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Lori Loughlin Scandal
- Actress Lori Loughlin, known for "Full House" and Hallmark movies, faced charges for a college admissions scandal.
- She was allowed to continue filming in Canada while awaiting trial, but the scandal tarnished Hallmark's wholesome image.
Industry Consolidation Concerns
- Hallmark CEO Bill Abbott expresses concern over increasing media consolidation and the power of VMPVDs.
- He worries about being squeezed out by larger companies like Disney, which partially owns competitor Lifetime.
Lifetime's Diversity Push
- Lifetime aimed to increase diversity in its Christmas movies, including portraying a gay kiss.
- They also planned to match Hallmark's release date to compete directly.