TOP Business Insights & Competition Hacks ft.The Mom's Co's Mohit Sadaani | Raj Shamani | FO 122

Sep 8, 2023

Raj Shamani hosts Mohit Sadaani, Co-founder of The Moms Co., who shares insights on building a successful business. They discuss the importance of selling experiences rather than just products and highlight differentiation and growth strategies. They also explore the challenges and successes in the Indian market and the influence of money on shopping habits.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 2min

The Journey of Starting a Company

02:24 • 13min

The Story of Rocket Internet and the Importance of Cultural Insights in E-commerce

15:34 • 2min

Differentiating Products and Selling Experiences

17:51 • 9min

Challenges and Successes in the Indian Market

26:33 • 9min

The Influence of Money on Shopping Habits

35:14 • 13min

Qualities of a Founder and Tim Cook's Impact

47:54 • 10min

Join Instagram Growth Masterclass Here: https://hi.switchy.io/FFAF

Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0

--------------

Subscribe To Our Other YouTube Channels:-

https://www.youtube.com/@rajshamaniclips

https://www.youtube.com/@RajShamani.Shorts

----------------

Tune in to this enlightening podcast episode as Raj Shamani hosts Mohit Sadaani, Co-founder of The Moms Co., and unravels the secrets of building a successful business.
Mohit, a prodigy who has worked with reputed companies like McKinsey & Snapdeal in the past, went on to launch his startup of The Mom Co. when he & his wife faced problems fetching the right products for their kids and realised the gap in the Indian market.

The conversation kicks off with a fundamental question: How can a business thrive and stand out in today's competitive market? Mohit shares a powerful perspective on moving beyond merely selling products to crafting unique experiences for customers. He highlights how businesses are not just about transactions; they are about creating memorable encounters.Raj and Mohit delve into the importance of differentiation and growth strategies. Mohit emphasises the significance of understanding that you're not selling a product; you're selling an experience. Drawing from examples like Nike, he illustrates how building a brand around customer experience can lead to remarkable success.

The conversation turns towards the competitive landscape and the inevitability of imitation in business. Mohit shares his views on staying true to your mission and being faster and more accessible to customers as key strategies. He advises against becoming too enamoured with problems or solutions. Raj and Mohit discuss global business dynamics and how trends often repeat worldwide. Snapdeal's rise and fall and Amazon's customer-centric approach come under scrutiny, revealing the complexities of the Indian market. Mohit provides valuable insights into the intricacies of India's market dynamics.

They wrap up the discussion with insights into consumer and traditional brands, the importance of cultural relevance in India, and the challenges and opportunities in the personal wellness industry. The episode concludes with Mohit sharing the top three skills every entrepreneur and founder should possess. Make sure you watch this podcast till the end!

Follow Mohit Sadaani On

Linkedin: https://in.linkedin.com/in/mohitsadaani
Instagram: https://www.instagram.com/mohit.sadaani/

-----------------

Timestamps:

00:00 - Introduction
2:24 - Journey of The Moms Co.
7:05 - Why is operating in the niche market better?
10:32 - How to survive against the big giants?
15:36 - The story of Rocket Internet
17:23 - Shocking social Commerce in China
18:45 - How to make your me-too product win in India?
24:17 - Why Snapdeal tanked in India?
26:36 - Why Hyundai succeeded in India?
28:49 - Why did Amazon succeed in India?
33:42 - Will Zepto beat Dmart?
37:04 - Favourite consumer brands in India?
41:46 - How Darshan Patel has cracked India's pulse?
43:36 - What works in India?
48:28 - 3 Things a founder should have
50:12 - Who made Apple Successful?
53:22 - What works in Corporates that doesn't work in Startups?
56:45 - Conclusion

---------------

🎧 Stream Figuring Out episodes on Spotify:
https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4

📺 Watch Figuring Out episodes on YouTube:
https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ

------------------

About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public