Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side.

In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and growth? She shares a clear, practical view on where brands should focus, what still works, and how to move forward with confidence.

Hit PLAY to hear:

Why good SEO still wins in an AI-search world 🤖
What GEO really means for eCommerce (and what you can ignore)
How AI search is changing clicks, traffic, and conversion rates 📉📈
Where eCommerce brands should focus in 2026 to drive growth
Why brand trust matters more than keywords than ever before ⭐
WWYD: the smartest move if leadership is pushing for “AI everything”

Key timestamps to dive straight in:

[05:59] GEO-Focused Retail Search Strategy

[08:58] "Focus on Brand, Not Algorithms"

[11:08] "Focus Content Where Value Exists"

[14:48] Cohesive Content Strategy Focus

[18:48] "Trust and Quality Over Quantity"

[22:50] Preparing for Agentic AI Integration

[23:57] SEO, Accessibility, and AI Efficiency

[29:04] "eCommerce Success Through Clicks"

[30:49] Listen to Miracle’s Top Tips!

Full episode notes here: https://ecmp.info/578

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What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong