The Futur with Chris Do
299 - The Power of Design: Chris Do on Brand Logos
Jul 17, 2024
Chris Do dives into the complexities of logo design, critiquing the Under Armour logo for its aesthetic shortcomings despite conceptual strength. He emphasizes the need for logos to be timeless and versatile, balancing aesthetics with functionality. The discussion highlights the risks involved in logo redesign, showcasing how even controversial changes can find acceptance over time. Do also explores the difference between short-lived trends and enduring design principles, urging businesses to make thoughtful decisions in their branding.
13:48
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Quick takeaways
- Creating logos that are versatile and timeless requires adherence to universal design principles.
- Prioritizing enduring appeal over fleeting trends in logo design ensures lasting brand identity and uniqueness.
Deep dives
Critique of the Under Armour Logo Design
The podcast discusses the aesthetics of the Under Armour logo, critiquing its design elements such as two half ellipses that overlap to form a U and an A. The host expresses strong opinions on the logo's aesthetic appeal, highlighting the balance between creativity and visual impact in logo design. Emphasizing the importance of simplicity and universal design principles, the podcast delves into the significance of a logo in representing a brand's identity and engaging customers.
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