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The Futur with Chris Do
299 - The Power of Design: Chris Do on Brand Logos
Jul 17, 2024
Chris Do, a professional logo designer, discusses the aesthetics and design principles of logos, critiquing the Under Armour logo. He emphasizes the importance of creating versatile, timeless logos following universal design principles, while also discussing the impact of trends and the research process involved in professional logo design.
14:06
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Quick takeaways
- Creating logos that are versatile and timeless requires adherence to universal design principles.
- Prioritizing enduring appeal over fleeting trends in logo design ensures lasting brand identity and uniqueness.
Deep dives
Critique of the Under Armour Logo Design
The podcast discusses the aesthetics of the Under Armour logo, critiquing its design elements such as two half ellipses that overlap to form a U and an A. The host expresses strong opinions on the logo's aesthetic appeal, highlighting the balance between creativity and visual impact in logo design. Emphasizing the importance of simplicity and universal design principles, the podcast delves into the significance of a logo in representing a brand's identity and engaging customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode