087 - Andrew Down - MSP Marketing 101

Managed Service Providers (MSPs) often struggle with marketing despite their technical prowess. In this episode of Partnerships Unraveled, Andrew Down, the Director of Sales for the IT channel at Vendasta, sheds light on the importance of marketing for MSPs.

Andrew shares compelling insights on the common misconception that merely providing content to partners leads to its utilization. Learn how a collaborative effort between vendors and MSPs can drive effective marketing and lead generation, turning technical expertise into business growth.

Ready to transform your marketing strategy from product-centric to solution-based? Andrew Down explains why this shift is crucial for MSPs to resonate with SMB end users. We dive into the importance of thought leadership, credibility, and relationship building, along with Vendasta’s innovative approaches like digital marketing needs assessments and an AI lead capture tool. 

Connect with Andrew: https://www.linkedin.com/in/andrewdown/

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