The Product Experience
The product momentum gap - Dave Martin and Andrea Saez on The Product Experience
Sep 27, 2023
Dave Martin and Andrea Size discuss the challenges of scaling a product and the importance of product strategy and customer value. They explore the concept of the Product Momentum Gap, the value creation plan, and the importance of alignment and continuous product-market fit. They also emphasize the value of hearing stories and getting insights from other product leaders.
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Quick takeaways
- The product momentum gap occurs when scaling a product, leading to decreased momentum and slower sales growth despite increased investment, and can be addressed through strong leadership, strategic alignment, and continuous focus on product-market fit.
- The product value creation plan (VCP) is a powerful tool that helps align teams and articulate product strategy in an outcomes-driven manner, enabling transparent decision-making, collaboration, and tracking of progress.
Deep dives
The Importance of a Product Influencer
A product influencer is someone who looks at a typical product problem in a new and better way and provides a solution. This approach can lead to a big paradigm shift and is exemplified by industry experts like Teresa Torres, John Cutler, Lucy McLean, and Jeff Patton. The podcast episode features Dave Martin and Andrea Siz discussing their new book, 'The Product Momentum Gap,' which explores the trap that many companies fall into when scaling their product lines. They emphasize the need for stronger leadership and alignment within product teams during the scaling process.
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