Sports Marketing Machine Podcast

96 - Why Direct Mail Deserves a Spot in Your Marketing Mix This Season

6 snips
Jan 9, 2025
Discover how direct mail is making a comeback in sports marketing, with impressive open rates and tangible results. Hear about successful case studies that showcase its impact on sponsorship and alumni donations. Learn why timing, targeting, and simple messaging are crucial for effectiveness. With reduced competition compared to digital ads, direct mail presents a unique opportunity for teams to engage fans and boost returns on investment. It’s time to rethink your marketing mix and consider the power of a well-crafted postcard!
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INSIGHT

Direct Mail's High Open Rates

  • Direct mail has a 90% open rate, vastly outperforming email's 20-30%.
  • Physical mail creates lasting impressions with less competition than digital inboxes.
ANECDOTE

Sponsorship Success with Direct Mail

  • A team spent $5-6K on 5,000 direct mail pieces targeting sponsors and earned $45,000 in sponsorships.
  • Follow-ups increased response even before phone calls began.
ANECDOTE

Alumni Donation Card Success

  • A university mailed alumni donation cards to past donors and raised over $8,000 in the first week.
  • Follow-ups were planned to boost donations further.
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