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The Enthusiasm Project
The Creator Middle Class Does Not Exist
Apr 29, 2024
Heather discusses the overlooked 'Creator Middle Class' resembling small business owners more than mega channels. They explore challenges faced by mid-level creators, emphasize supporting small business creators, and discuss the importance of integrity and authenticity in content creation.
01:01:25
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Quick takeaways
- Creators in the middle space need recognition and support for sustainable growth.
- Unity among small business creators forms a valuable voice in the creator economy.
Deep dives
Defining the Creator Economy
The concept of the creator economy is explored, focusing on the business and content creation aspects. This includes tech startups, relevant platforms, content creators, viewers, and shifts in consumer behavior. There is mention of attending NAB and a session about the state of the creator economy, reflecting on the talk's emphasis on mega creators and the concerns regarding the creator middle class being overlooked.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode