11min chapter

The Enthusiasm Project cover image

The Creator Middle Class Does Not Exist

The Enthusiasm Project

CHAPTER

Navigating Challenges in the Creator Middle Class

The chapter discusses the significance of the creator middle class in the industry and the disparity between grassroots creators and mega creators with large teams and budgets. The hosts reflect on experiences where talks and events dismissed or minimized the impact of the creator middle class, leading to disappointment and a reevaluation of their passion for creating content. Emotions run high as they highlight their disagreement with the idea that the creator middle class is a passing phase and express frustration at the dismissive attitudes encountered in industry discussions.

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