Tearsheet Podcast: Exploring Financial Services Together

The Acquire Podcast Ep16: Farmers markets to SoFi and around the globe, Square's brand is united

Sep 6, 2022

24:14

Creator website

Highlights

AI Chapters

Episode notes

Work Life Balance Tip to Stay Sane in All the Madness

02:50

The Work Life Balance Manifesto

02:22

How Does Your Marketing Team Collaborate Within Itself?

03:29

Introduction

2min

Square's Growth Over the Past 13 Years

3min

New Markets - What's New in Europe?

2min

Are You Keeping the Square Ethos?

3min

Squares Marketing - What's the Biggest Misperception?

3min

How Does Your Marketing Team Collaborate Within Itself?

3min

Product and Marketing - How Do You Work With Your Product Team?

2min

Work Life Balance Tip to Stay Sane in All the Madness

3min

The Work Life Balance Manifesto

2min

For the season finale of the Acquire Podcast, I’m speaking to the CMO of Square, Lauren Weinberg. We’ll be talking about the thirteen year evolution of Square’s growth, creating a unified brand ecosystem across totally different markets (from farmers markets stands to all of SoFi stadium), on exporting Square’s familiar at-home brand across oceans by going to market in new cultures and geographies like Spain and France, and how the different teams in the company work together to make it all happen.