Are You Keeping the Square Ethos?

For the season finale of the Acquire Podcast, I’m speaking to the CMO of Square, Lauren Weinberg. We’ll be talking about the thirteen year evolution of Square’s growth, creating a unified brand ecosystem across totally different markets (from farmers markets stands to all of SoFi stadium), on exporting Square’s familiar at-home brand across oceans by going to market in new cultures and geographies like Spain and France, and how the different teams in the company work together to make it all happen.