WS2001 Protecting What's Priceless: Prioritizing Family, Faith and Purpose Over Valuables | Lloyd Reeb

For over 30 years, Lloyd Reeb built a thriving real estate empire developing senior living communities across Canada. By conventional standards, he had achieved the dream - financial security, professional success, and assets accumulating year after year. But deep inside, Lloyd sensed there had to be more to life.

Ready to embark on a new chapter, Lloyd set out to discover his true calling and 

purpose. Along the way, he helped thousands of other business leaders reassess what 

really matters most. He also founded the Halftime Institute to guide professionals in 

finding significance beyond surface success.

In this amazing conversation, Lloyd reflects on his unexpected journey - from narrowly 

focusing on profits to prioritizing family, faith, and impact. He shares practical lessons 

learned on transitioning from wealth accumulation to well-spent living. Discover the 

profound questions he asks clients to realign their definition of success.

Here are 3 key takeaways from this episode:

• Find Your Second Half Purpose: Discover how Lloyd helps others realign their definition of success beyond conventional retirement.
• Infuse Your Work with Significance: Explore practical steps Lloyd takes to integrate a meaningful cause into his career beyond surface profits.
• Cultivate Life's True Assets: Learn Lloyd's framework for prioritizing relationships and well-lived experiences over accumulating wealth and status.

Ready to reevaluate your definition of a life well lived?  Tune in for Lloyd's inspiring story and insights on transitioning from success to well-spent impact.

Timestamps:

00:00 Introduction to Lloyd Reeb

03:09 Lloyd's commercial real estate background

08:18 Focusing on senior living

10:20 Getting married and taking risks

14:36 Organizing financial assets in case of unexpected death

20:18 Entrepreneurship of your life, not just capital

25:53 The story of Patrick Kelly

29:50 The beginning of Halftime Institute and its goals

36:10 The parable of the soil

38:45 A roadmap to finding your purpose

42:03 Lloyds personal board and its members

44:25 Where to find Lloyd Reeve

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