WP Product Talk Let’s Talk Tooling: Building Your Product Business Infrastructure
10 snips
Jul 16, 2025 
Matt Batchelder, head of engineering at Stellar WP and former lead engineer at The Events Calendar, dives deep into building robust product infrastructure. He discusses the complexities of integrating diverse tools and the role of AI in enhancing documentation. The conversation reveals insights on automating workflows and tackling privacy in product analytics. Matt also covers the evolution of licensing practices and the impact of AI on e-commerce, shedding light on how these elements enhance efficiency and user experience in product development.
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Evolving Infrastructure Over Time
- Matt Batchelder shared how fixing small infrastructure annoyances over time significantly improved their process at Stellar WP.
- Zach Katz related this to Gravity Kit, highlighting the painful but necessary journey of evolving technical tools.
Docs for Humans vs AI
- AI consumes differently formatted documentation than humans do.
- Documentation must be tailored separately for both human readers and AI tools to maximize utility.
Slack Bot Automates QA Packaging
- They use a Slack chat bot called StellarBot to trigger packaging of plugin zips for QA.
- QA gets instant links to test builds, speeding feedback loops without needing complex builds locally.