Mixed Methods
The Next Billion Users - Asif Baki, Google
Apr 9, 2020
Asif Baki, who leads the Research and Insights team for Next Billion Users at Google, discusses making technology accessible for the next billion users, using smartphones as a remote research platform, the importance of research, and future plans and aspirations for the team.
41:00
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Quick takeaways
- Google's Next Billion Users Project aims to understand and serve the needs of rapidly growing global communities in Mexico City, Jakarta, and other places by building distinct new ways to meet their needs.
- To research the Next Billion Users, the team at Google is exploring innovative research methodologies, such as reimagining surveys, improving data collection in underserved areas, and emphasizing on-the-ground research and engagement with local communities to understand their preferences, behaviors, and pain points.
Deep dives
Understanding the Next Billion Users Project at Google
Google's Next Billion Users Project aims to understand and serve the needs of rapidly growing global communities in Mexico City, Jakarta, and other places. The project is focused on building distinct new ways to meet the needs of these groups, thanks to the efforts of dedicated UX researchers and their partners. The team leverages secondary research to gain insights into these user populations and works towards building products that are universally accessible and relevant. By focusing on the core pillars of knowing the users, collaboration across teams, and building exemplary products, the project aims to address global user needs and make technology easily accessible worldwide.
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