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Getting a visitor to your site is not easy. Once you get visitors, keeping them engaged on the site is not easy either. But what is worse is if they end up dropping out without buying. Dropouts could happen because of a lot of reasons. It could be the higher price or shipping options. It could also be the checkout experience if the process may take a longer time than expected. So how do you control visitors from dropping out? What are the best practices for reducing the dropout? What are the KPIs that matter in controlling the dropout rate?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss visitor dropout strategies for e-commerce. We covered many grounds in this episode, including the causes of dropouts and strategies to reduce them. Finally, we covered several stories related to dropouts, including overly intrusive pop-ups, autoplay videos, unavailability of inventory, or implications of a dependent system being down.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Business Growth with Enterprise Software and Digital Transformation