#0094 - The state of product management - Jason Knight
Jan 25, 2024
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Experienced product manager Jason Knight discusses the evolving nature of the role, the challenges product managers face, tensions between UX designers and product managers, understanding and managing debt in product management, challenging the status quo, and the disconnect between thought leaders and company realities.
Product management requires a holistic approach that encompasses engineering, customer insights, market analysis, and strategic decision-making.
Product managers act as strategic enablers and partners to the business, ensuring value delivery to customers and meeting revenue goals through effective pricing, packaging, and positioning.
Product managers must advocate for their role, establish relationships with cross-functional teams, and balance the needs of the business with customer demands through ongoing discovery and iterative product development.
Deep dives
Product management spans multiple disciplines
Product management requires a unique combination of skills, involving engineering, customer insights, market analysis, and strategic decision-making. It is not solely about having opinions or being able to talk to customers, but rather a holistic approach that encompasses the entire product lifecycle.
The role of product managers in commercial success
Product managers play a crucial role in driving the commercial success of a product. They act as strategic enablers and partners to the business, ensuring that the product delivers value to customers and meets revenue goals. They are responsible for pricing, packaging, and positioning the product effectively in the market.
Navigating the challenges of product management
Product managers often face challenges in gaining recognition and authority within organizations. They can be seen as just delivery managers or glorified project managers, which limits their ability to drive strategic decision-making. However, it is important for product managers to advocate for their role, establish strong relationships with cross-functional teams, and constantly demonstrate the value they bring to the organization.
Balancing business value and customer needs
Product managers must strike a balance between meeting the needs of the business and satisfying customer demands. They need to consider strategic value, revenue potential, and market positioning, while also continually gathering insights from customers to inform decision-making. This involves conducting ongoing discovery and embracing an iterative approach to product development.
Crafting a successful product management career
The product management field is evolving, and there is a high demand for skilled professionals. However, entering the field requires a deep understanding of the craft and a commitment to continuous learning. It is also important for product managers to find organizations that value the role and provide opportunities to contribute strategically to product development and business success.
Join Murray Robinson and Shane Gibson as they chat with Jason Knight on the state of product management.
Jason shares his insights and experiences on the responsibilities of a product manager, the evolving nature of the role. Differentiating buyer and user features the importance of testing and validating ideas. Supporting cross-functional teams and fostering a mindset of continuous improvement. Jason shares insights from his experiences and discussions with thought leaders and provides advice for those navigating the product management field.
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