Most financial advisors do a great job focusing on WHAT clients want to achieve (Goals) and HOW to achieve it (Financial Planning).

But the best advice focuses first and foremost on WHY.

It focuses on the client’s values, purpose, intentions (what’s truly most important in their lives). And everything flows from there. A financial plan without a “Why” is merely data on a page. A portfolio without a “Why” is merely a list of investments.

Starting with “Why” infuses life into the financial planning process.

And, fortunately, Tim Maurer has been through the top training in the industry and has spent years teaching advisors how to do just that.

We discuss:

Behavioral Finance 2.0 – the future of behavioral finance in the industry
The four cards he uses to help advisors uncover what’s most important in their clients’ lives
“Why are we here?” – why this question is so powerful and how to use it
“Advisor-Driven” versus “Client-Inspired” recommendations
Why he never gives more than three implementation items at a time

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Connect with Brendan Frazier:

55: Infusing Life Into The Financial Planning Process with Tim Maurer