TCC Podcast #62: The ins and outs of creating a micro-agency with Jamie Jensen

For the 62nd episode of The Copywriter Club Podcast, Kira and Rob brought former screenwriter, movie producer and copywriter Jamie Jensen into the studio to talk all about her copy business. She shares the good and the bad and why she decided to shut down her agency just as it was really taking off. We also talked about: •  how her dad unknowingly put her on the path to copywriting as a kid •  why she left Hollywood to make her own movie, then jumped to copywriting •  what she did early on to attract clients to her business (her no-strategy strategy) •  how she developed a unique brand voice (Hollywood helped) •  the systems and processes she used to connect with her customers •  the place honesty and enthusiasm plays in attracting clients to her •  why she decided to grow a micro-agency instead of staying a sole proprietor •  the challenges the come with running an agency—she shares the dark side We also asked Jamie about what she’s doing today, the course she just created and launched, and her one word tip for course creators. Lots of laughter in this one and some painful lessons. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Hannah Has a Ho Phase Uncage Your Business Heather Dominick Story School Your Hot Copy Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Kira: What if you can hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits. Then steal an idea or two to inspire your own work. That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 62 as we chat with copywriter, filmmaker, and storyteller Jamie Jensen, about going from Hollywood to hot copy, the importance of storytelling when it comes to writing copy with personality, working with a team of writers, the ins and outs of creating courses, and how making a movie made her a better copywriter. Kira: Jamie, welcome! Jamie: Thank you! Thank you so much for having me! Rob: It’s great to have you, yes! Kira: Yeah! You were on our list early on as someone that we wanted on the show and it’s nice to have a fellow New Yorker on the show, as well! So a great place to start is, you know, you went from Hollywood to hot copy. So we want to know, how did you even get into copywriting? Jamie: Sure! Well, what’s interesting is for me, for my story, is that my dad was an entrepreneur, so I actually grew up with a lot of like, copywriting things around me already, meaning, not just like, from the sales perspective of reading books about sales and marketing and all of that stuff, like, they were always around the house because my dad was marketing his own business, and doing things like buying domain names up and coming up with catchy things that he wanted to trademark for his business. And even like, direct mail was still a big thing then, so I would even help him like, review mailers that he was sending out to his physical mailing list, because that was a thing, you know? And so I actually grew up exposed to a lot of that to begin with, and the way that I made the transition from Hollywood to hot copy was I had made a film. So you know, I left Hollywood, I’d kind of had enough, came back to New York City where I’m from, and my producing partner and I decided at the time that we were going to just make our own film. So I had already written the script and she had been working on it as a producer and we decided like, you know what? Forget guys, by the way, because at this point we had both had a lot of negative experiences with men in the entertainmen...