Geronimo Unfiltered
The 8 Metrics That Separate 6-Figure Studios from 7-Figure Ones
Most studio owners are working hard—but are they working on the right things?
Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck.
In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out.
Here’s what we’re covering:
-Exactly what ‘good’ looks like across the 8 essential benchmarks (and where most people are bleeding revenue)
-Why leads, sales and rollovers are your fastest path to growth (and how to improve them this week)
-What most studios get dead wrong when it comes to suspensions and churn
-The ‘traffic light’ system we use with 7-figure clients to pinpoint growth killers
-Why auto-rollovers and free trials are tanking your numbers (and what to do instead)
-The exact ad copy and creative strategy our clients use to hit 40%+ conversions
-Why sales isn’t about being ‘pushy’—
and the real reason most owners never ask for the sale …
and a whole lot more
Chapters:
⏳ [00:00] Why You’re Probably Guessing If You’re Doing Well
⏳ [03:00] The Traffic Light Benchmark System (And Why It Works)
⏳ [05:00] Leads, Sales & Rollovers: The First Three KPIs to Fix
⏳ [07:45] The ‘Revenue Accelerator’ Most Studios Ignore
⏳ [10:00] The Hidden Tax That’s Killing Your Profit
⏳ [12:00] Churn: What It Actually Means (And What It Isn’t)
⏳ [14:30] Net Growth vs. Net Profit—And How to Get Both
⏳ [17:30] Surface-Level Work vs. Real Execution
⏳ [20:00] Why Paid and Organic Leads Are Not Separate Anymore
⏳ [23:00] Gut-Punching Copy That Actually Converts
⏳ [26:00] The Video Strategy Driving a Sale a Day
⏳ [31:00] The Ad Creative Mistakes You Can’t Afford to Make
⏳ [33:00] The Sales Call That Changes Everything
⏳ [36:00] Sales Scripts: Why You Need to Drill, Not Wing It
⏳ [40:00] Speed to Lead: How to Triple Your Pickups
⏳ [43:00] Rollovers: The KPI That Separates the Good from the Great
⏳ [46:00] Onboarding Done Right = Higher Lifetime Value
⏳ [49:00] Stuck and Working Long Hours? Here’s What to Do Instead
⏳ [51:00] How to Rank Yourself—and What to Fix First
⏳ [53:00] You Don’t Need Another Plan. You Just Need to Do the Thing.
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.
https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.
Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
Connect with us:
Remember Everything You Learn from Podcasts
