Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

May 2, 2025
Guest
Kelly Roach
In this engaging conversation, Kelly Roach, the CEO of Kelly Roach Coaching and bestselling author, shares her inspiring journey from humble beginnings to becoming a top business coach. She unpacks her five-step Conviction Marketing framework that transforms ordinary content into standout brands. Kelly emphasizes the power of authentic branding rooted in personal beliefs. She also highlights the importance of patience and sacrifice in entrepreneurship, while discussing the need for a supportive community to thrive in business.
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ANECDOTE

Hard Work Drives Success

  • Kelly Roach rose from poverty, cleaning toilets for dance lessons to corporate VP by hard work and persistence.
  • She believes hard work makes any dream achievable through consistent effort over years.
ADVICE

Build Side Hustle with Job

  • Keep your corporate job while building your business to avoid desperation and maintain stability.
  • Use early mornings, lunch, nights, and weekends intentionally to build your side hustle effectively.
INSIGHT

Conviction Creates Unique Brand

  • Many business owners struggle with identity crisis by copying trends instead of honoring their unique brand.
  • Authentic conviction marketing builds a category-of-one brand with lasting impact and legacy.
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