

Fallon's CEO Judges The Crowbar Awards
The Crowbar Awards are back, and this time, Nikki Baker, CEO at Fallon, is our guest judge.
She reveals what it takes to win this year’s brief: a holiday campaign for Dollar General targeting 23 to 29 year olds. She shares the secrets she’ll be looking for in submissions from sharp ideas that cut through the holiday clutter to teamwork tips that keep projects on track. If you want the inside edge on how a top judge evaluates creative work, this episode is your playbook.
DETAILS HERE: https://www.crowbarawards.com/
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