Maintenance Phase

"Illness Influencer" Belle Gibson

Feb 1, 2022
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ANECDOTE

Belle Gibson's Backstory

  • Belle Gibson claimed to grow up poor, caring for her ill mother and autistic brother.
  • She also claimed she moved out at 12 and worked at a call center before experiencing health issues.
ANECDOTE

Cancer Diagnosis and Rejection of Treatment

  • Belle Gibson claimed she was diagnosed with brain cancer and given a short time to live.
  • Rejecting conventional treatment, she adopted a strict diet and alternative therapies.
ANECDOTE

Building an Online Following

  • Belle Gibson built an online following by sharing her "health journey" on forums and social media.
  • She offered advice on diet and lifestyle while promoting natural remedies and alternative therapies.
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