TMBA589: Creating a Software Business Without Technical Expertise

We've been devoting a lot of time on this podcast recently to SaaS or "Software as a Service" businesses.

That's because we love the upside of SaaS, including the potential for generating recurring revenue and creating life-changing exits.

But is it possible to create a software business without knowing how to code?

Alan VanToai is the founder of CrewFire.com, a brand ambassador and influencer management platform.

Alan has very limited technical expertise, but that hasn't stopped him from creating and exiting from multiple software ventures.

Alan joins us on today's podcast to discuss how you can start a SaaS business without a technical partner, how to attract a technical partner when the time comes, and some personal feelings about one of our very favorite places in the world: Vietnam.