Superhero-Sized Revenue: Secrets From Wolverine's Trainer

Steve Ramsbottom has worked with stars such as Hugh Jackman, Zac Efron and Jessica Alba, as well as Paralympic medalists and countless other professional athletes.

The owner of Performance Institute in British Columbia, Canada, Steve is also one of Two-Brain’s revenue leaders for September 2023. 

In this episode, Mike Warkentin sits down with Steve as he shares the secrets of his success—from how he ended up training some of the biggest stars in Hollywood to how he climbed the revenue leaderboard.

When it comes to boosting profits, many gym owners talk about things like outreach and marketing. But Steve’s primary focus is building a culture of excellence for the clients and staff of his gym, and that’s had a tremendous effect on revenue and retention.

Listen to learn Steve’s top tips for superhero-sized revenue, then take action to improve your numbers. 

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0:46 - Working with stars

9:50 - Memberships not sessions

12:57 - Referral tunnel

19:01 - Get to know your clients

23:40 - Care for clients