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The AI in Business Podcast

SMB Retail Challenges from a Data Perspective - with Matt Madrigal of Google

Dec 5, 2023
18:52
Snipd AI
Matt Madrigal, VP and GM of Merchant Shopping at Google, discusses the challenges retail SMBs face in AI adoption. He highlights the need to address product imagery issues, create engaging digital experiences, and provide free insights. The importance of responsible AI and countering biases is emphasized, along with the workflow and flexibility of Google's product studio tool. Trends in generative AI, bespoke models, and commodification of capabilities are also discussed.
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Podcast summary created with Snipd AI

Quick takeaways

  • Generative AI allows small businesses to save time and money by quickly creating product images, leveling the playing field with large enterprises.
  • AI-powered insights help small businesses make informed decisions about marketing, advertising, and inventory management, reducing risks and maximizing profitability.

Deep dives

AI's Impact on Small Businesses

AI is revolutionizing small businesses by providing tools and capabilities that were previously only accessible to large enterprises. Generative AI allows small businesses to save time and money by leveraging AI models to quickly create product images. This eliminates the need for costly photo shoots and allows for rapid experimentation. Additionally, AI enables small businesses to create immersive shopping experiences through features like virtual try-on and three-dimensional imagery. These tools enhance customer engagement and confidence, leveling the playing field for small retailers. Furthermore, AI-powered insights help small businesses make informed decisions about marketing, advertising, and inventory management, reducing risks and maximizing profitability.

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