People in Transition 123. Deanna Russo - LinkedIn Coach & Corporate Trainer, Speaker, Published Author
Welcome to another episode of “People in Transition,” where we explore the pivotal moments that shape lives and careers. Today, I’m thrilled to introduce Deanna Russo, a LinkedIn expert and the founder of Leverage Up. Deanna’s journey is as remarkable as her strategies are transformative.
Once starting with just 400 LinkedIn connections, Deanna grew her network to over 30,000 while pioneering a methodology she calls the LinkedIn Triangle. Her passion is helping solopreneurs, corporate teams, and professionals unlock LinkedIn’s full potential, transforming it from a simple digital resume into a powerful networking tool.
Deanna’s LinkedIn Triangle centers on three principles: Know, Like, and Trust. By optimizing your profile (Know), engaging meaningfully (Like), and creating authentic content (Trust), she shows how to make LinkedIn a dynamic and rewarding experience. Deanna’s innovative techniques, featured in The Complete Small Business Growth Guidebook and her workshops, have empowered countless clients to achieve significant results—like increasing profile views and converting connections into clients.
In this episode, we cover actionable tips and insider strategies, including:
•Viewing LinkedIn as a networking event, not just a sales platform or resume.
•How to ensure your LinkedIn profile and banner resonate on mobile, where most users view your page.
•Why your headline’s 220 characters are critical—especially the first 45 characters, which follow you on posts and comments, making them key to representing your brand.
•The importance of showing up authentically—you are your own best advocate.
•A look into LinkedIn’s future trends, including premium services.
Deanna’s insights will empower you to elevate your LinkedIn game, build meaningful connections, and position yourself for professional success. Whether you’re looking for your next job, building a brand, or simply growing your network, this episode is packed with invaluable advice.
Don’t miss this chance to transform your LinkedIn approach—download the episode now and take the first step toward unlocking your potential!