The Podcaster's Guide to a Visible Voice Canadian Identity in the Indie Podcasting Ecosystem with Kattie Laur - EP 99
What differentiates Canadian podcasters from their American counterparts, eh? If you think about the first podcast that comes to mind, there’s a pretty good chance it’s American. That’s because podcasting tends to feel—and in many ways actually is—pretty U.S.-centric. But that certainly doesn’t mean there aren’t a ton of fantastic, groundbreaking Canadian podcasters in the industry.
From the struggle to identify Canada-specific resources to the future of marketing metrics, join Mary for a must-listen episode for every podcaster seeking to set their show apart. Listen to fellow Canuck Kattie Laur as they dig into all things Canadiana and pods. Kattie is an award-winning podcast producer and the editor of Pod the North, a popular newsletter that keeps subscribers in the know about everything happening in our country’s podcast ecosystem.
Kattie takes a refreshingly optimistic perspective on creating and marketing shows in Canada. She and Mary explore the unique Canadian culture built around celebrating difference and how traits like this truly set them apart from American showmakers.
Make your podcast stand out, in Canada and beyond. Find out:
- What makes Canadian podcasters unique
- Why it’s so hard to make a living as a podcast creator in this country
- How to share the Canadian perspective in our podcasts without overdoing it
- How to facilitate community interaction as an indie podcaster
Links worth mentioning from the episode:
- Bumper: “Spotify Plays are One More Nail in the Download’s Coffin” - https://wearebumper.com/blog/spotify-plays-are-one-more-nail-in-the-downloads-coffin
- Hear more about the podcast monetizing landscape in Episode 97, Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - https://www.organizedsound.ca/embrace-curiosity-to-grow-a-vibrant-podcast-community-with-chidinma-azubuike-episode-97/
- Meet Mary at PodSummit YYC 2025 - https://www.podsummit.com/speakers25
Engage with Kattie:
- Learn more about her projects and services - https://www.kattielaur.com/
- Listen to the Canardian podcast - https://www.kattielaur.com/canardian
- Subscribe to the Pod the North newsletter - https://podthenorth.substack.com/
Connect with Mary!
- Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
- Get the full transcript of the episode at http://www.visiblevoicepodcast.com
- Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
- To learn more or work with Mary, check out https://www.organizedsound.ca
- Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
- Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
Show Credits:
- Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
- Show notes written by Shannon Kirk of Right Words Studio
- Post-production support by Kristalee Forre of Forre You VA
- Podcast cover art by Emily Johnston of Artio Design Co.
Transcript with Audio Description: