Episode 152: TMBA 152 (LBP131) – The Rule of 6 – And the 10 Commandments of Content Marketing

It’s getting late in the year and we all know what that means: Buck season. While Ian is stalking the big bucks back in San Diego, Dan’s writing binge in Bali continues.
Content Marketing is a hot topic in the internet marketing world right now, but what does content marketing really mean? Dan and Ian define what great content really is and show how you can use the Rule of 6 to spring load your content marketing efforts.