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Today, Explained
The Sephora kids
Apr 5, 2024
Joining the discussion are Rebecca Jennings, a Vox correspondent specializing in internet culture, and Jessica Cruel, the editor-in-chief of Allure. They explore the rising obsession of Gen Alpha with high-end skincare, revealing how social media shapes their beauty ideals. Concerns over aging are prominent, with Gen Z questioning youthful beauty standards. The duo also critiques the beauty industry's impact on body positivity movements and the pressures young people face to look flawless. It's a deep dive into today's skincare craze and its societal implications.
25:37
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Quick takeaways
- Generation Alpha children are engaging in elaborate skincare routines with trendy products, creating a new consumer demographic in the industry.
- Teen skincare enthusiasts should prioritize gentle basics like cleansing, moisturizing, and sunscreen over potent actives for optimal skin health.
Deep dives
The Rise of Skincare Obsession Among Generation Alpha
Generation Alpha members, like Ellie, display a detailed skincare routine involving various cleansers, moisturizers, toners, SPF, and eye creams. Children's fascination with skincare has led to the emergence of a significant new consumer group in the multi-billion dollar skincare industry. The allure of skincare trends among kids extends to sought-after brands like Drunk Elephant, known for its vibrant packaging and effective formulations. The trend highlights a shift towards earlier skincare awareness and routines, even at a young age.
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