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Today, Explained
The Sephora kids
Apr 5, 2024
Allure editor-in-chief Jessica Cruel and Vox correspondent Rebecca Jennings discuss Gen Z's obsession with pricey skincare products, the fear of looking old at a young age, and the influence of social media on beauty standards among tweens. They explore the impact of early skincare habits and the pressure to conform to evolving beauty standards in today's society.
25:37
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Quick takeaways
- Generation Alpha children are engaging in elaborate skincare routines with trendy products, creating a new consumer demographic in the industry.
- Teen skincare enthusiasts should prioritize gentle basics like cleansing, moisturizing, and sunscreen over potent actives for optimal skin health.
Deep dives
The Rise of Skincare Obsession Among Generation Alpha
Generation Alpha members, like Ellie, display a detailed skincare routine involving various cleansers, moisturizers, toners, SPF, and eye creams. Children's fascination with skincare has led to the emergence of a significant new consumer group in the multi-billion dollar skincare industry. The allure of skincare trends among kids extends to sought-after brands like Drunk Elephant, known for its vibrant packaging and effective formulations. The trend highlights a shift towards earlier skincare awareness and routines, even at a young age.
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