Today, Explained The Sephora kids
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Apr 5, 2024 
Joining the discussion are Rebecca Jennings, a Vox correspondent specializing in internet culture, and Jessica Cruel, the editor-in-chief of Allure. They explore the rising obsession of Gen Alpha with high-end skincare, revealing how social media shapes their beauty ideals. Concerns over aging are prominent, with Gen Z questioning youthful beauty standards. The duo also critiques the beauty industry's impact on body positivity movements and the pressures young people face to look flawless. It's a deep dive into today's skincare craze and its societal implications.
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Drunk Elephant Craze
- Sephora employees report tweens frequently asking for Drunk Elephant products, even when out of stock.
- This highlights the brand's popularity among young people.
Drunk Elephant's Appeal
- Drunk Elephant, known for colorful packaging and effective formulas, attracts a younger audience.
- Despite the higher price range ($30-$80), tweens, also known as "Sephora kids," are drawn to the brand.
Protecting Young Skin
- Avoid using harsh actives like retinol and vitamin C on young skin.
- These ingredients can cause irritation and are unnecessary for children.