Gen Alpha and the Skincare Revolution

This chapter delves into the growing obsession of Gen Alpha with skincare, heavily influenced by social media platforms like YouTube and TikTok. It examines how young consumers, often referred to as 'Sephora kids,' are shaping beauty trends and the evolving perceptions of skincare products, including the appeal of brands like Drunk Elephant. The discussion also highlights the societal pressures regarding appearance and the importance of establishing healthy skincare habits from an early age.