Commercial Real Estate Secrets AI Won’t Save Your Brokerage — This Will
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Dec 31, 2025 In this discussion, Matt Smith, a commercial real estate technology executive at RealNex, shares insights about the evolving landscape of CRE technology. He emphasizes the importance of data ownership and how brokers can benefit from viewing AI as a tool, not a replacement for human judgment. Matt distinguishes useful proptech from the hype, advocating for a service-first approach. He also highlights how a well-optimized website serves as a digital storefront. Ultimately, he encourages brokers to leverage technology to build better workflows and achieve greater freedom in their practices.
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AI Hype Will Normalize
- AI hype is settling and value will come from targeted use, not blanket claims.
- Slow, measured AI adoption separates useful tools from distracting noise.
Simplify Processes With A Six Sigma Mindset
- Simplify complex brokerage processes by reducing steps and standardizing workflows.
- Use process design (Six Sigma mindset) to make tasks faster and more repeatable.
Own Your Listing Data And SEO
- Host listing data on your own website rather than an iframe so SEO and leads go directly to you.
- Feed data to platforms that return enriched, SEO-friendly content to your site.