The Game with Alex Hormozi How to Unf*ck Your Business | Ep 750
115 snips
Aug 16, 2024 
In this conversation, Kirby provides valuable insights drawn from his extensive experience in the business world. They discuss the four critical levers for growth: traffic, conversion, price, and churn, emphasizing the need to prioritize effective strategies. The duo highlights engaging tactics for reconnecting with leads and attracting top talent, using humor and vision to enhance connections. Additionally, they explore the significance of a strong employer brand and the challenges of software development, illustrating how strategic connections can lead to success.
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Four Levers of Business Growth
- Focus on the four key levers for business growth: traffic, conversion, price, and churn.
- Prioritize the lever that presents the biggest constraint to your business.
More, Better, New
- Scale your existing strategies (more), optimize them (better), and only then try new things (new).
- Many entrepreneurs get stuck because they abandon working strategies for new, unproven ones.
Prioritize Traffic, Then Conversion
- Prioritize traffic acquisition first to ensure consistent customer flow.
- Once traffic is steady, focus on improving conversion by understanding customer needs and simplifying your offer.