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The Game with Alex Hormozi
How to Unf*ck Your Business | Ep 750
Aug 16, 2024
In this conversation, Kirby provides valuable insights drawn from his extensive experience in the business world. They discuss the four critical levers for growth: traffic, conversion, price, and churn, emphasizing the need to prioritize effective strategies. The duo highlights engaging tactics for reconnecting with leads and attracting top talent, using humor and vision to enhance connections. Additionally, they explore the significance of a strong employer brand and the challenges of software development, illustrating how strategic connections can lead to success.
43:26
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Quick takeaways
- Identifying and adjusting the four growth levers—traffic, conversion, price, and churn—can significantly enhance a business's revenue potential.
- Simplifying the customer experience while building a capable team is vital for satisfaction, retention, and overall business scalability.
Deep dives
Identifying Key Growth Levers
There are four critical levers that small to mid-sized businesses can adjust to drive growth: traffic, conversion, price, and churn. To increase revenue, a business must determine which lever requires the most attention and make necessary adjustments. For example, if traffic is low, boosting marketing efforts or optimizing ad spend should be prioritized before addressing other areas. Understanding which lever presents the biggest constraint allows businesses to effectively allocate resources and implement impactful changes.
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