No Hacks

Embrace the Fear: Courage in Leadership and Experimentation with Luiza de Lange

Oct 2, 2024

32:00

In this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winning agency, PrecisDigital.

Luiza discusses the importance of vulnerability in leadership, especially as a woman in a male-dominated industry like data analytics. She shares her experiences of making bold career transitions, traveling to 45 countries, and living in six, all driven by a blend of fear and courage. Luiza emphasizes the value of mentors and a supportive network, advocating for diversity and inclusion in the workplace.

Additionally, we explore how Luiza fosters a culture of experimentation, encouraging her teams to embrace failure as a learning opportunity. She shares tactics for motivating teams and ensuring everyone feels included and valued.

On a personal level, we talk about how an experimenter's mindset is applied outside of work, whether it's learning a new language, tackling fears like the fear of flying, or even engaging in activities such as gaming. Luiza's insights on leadership, self-awareness, and personal growth offer a compelling and inspiring message for anyone looking to overcome their fears and lead with courage.

Join us as we unpack Luiza's powerful message about leveraging fear and courage in both professional and personal realms, offering key takeaways that resonate beyond the workplace.

Experimentation Elite is on December 10th in London, get your ticket at experimentationelite.com and use code NOHACKS10 to save 10%

00:00 Welcome to No Hacks Podcast
00:45 Meet Luiza de Lange
01:13 Experimentation Elite
02:05 Luiza's Journey and Career Transitions
04:43 Embracing Fear and Courage
06:37 Mentorship and Networking
08:04 Fostering a Culture of Experimentation
12:38 Leadership Insights and Diversity
17:13 Applying Experimentation Mindset to Life
19:50 Travel and Personal Growth
24:48 Overcoming Fear of Flying
30:46 Final Thoughts and Takeaways