Duncan Wardle, former Head of Innovation and Creativity at Disney and author of The Imagination Emporium, dives into the world of creativity. He discusses how to reawaken childhood curiosity and the importance of play in unlocking imagination. Wardle shares insights on the 'yes, and' mindset for innovation and how to escape limiting thought patterns. Drawing from his Disney experiences, he highlights the role of a creative culture in driving groundbreaking ideas and offers practical tools for fostering creativity in both personal and professional realms.
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Reawakening Creativity
Rediscover your childhood creativity through playful exercises, like drawing without looking.
Embrace play to unlock your subconscious mind and generate fresh ideas.
insights INSIGHT
The Power of Play
Kids excel at play, which is key to unlocking creativity. Adults rarely get their best ideas at work, often finding them during relaxing activities.
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"Yes, And" vs. "No, Because"
Replace "no, because" with "yes, and" to foster a culture of collaborative idea-building. Transform individual ideas into shared solutions.
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The Imagination Emporium is a unique business book that offers creative strategies to inspire innovation. Written by Duncan Wardle, former Head of Innovation and Creativity at Disney, it emphasizes the importance of creativity, empathy, curiosity, and imagination in driving innovation. The book provides practical tools and exercises to help readers think differently and cultivate a mindset that celebrates curiosity and innovation.
I’m excited to welcome Duncan Wardle to the show to discuss his new book, The Imagination Emporium: The Creative Tools to Change the Way You Think. Duncan is a former Head of Innovation and Creativity at Disney, a global speaker, and an expert in unlocking human imagination. His book presents practical tools for breaking free from conventional thinking and fostering creativity in work and life.
In this conversation, we cover:
Reawakening Creativity: Duncan explains why many adults believe they aren’t creative and how to reclaim the curiosity and imagination we had as children.
The Power of Play: He shares exercises designed to shift thinking patterns, open new mental pathways, and make creativity more accessible to everyone.
Yes, And vs. No, Because: Duncan introduces the mindset shift that can turn small ideas into big ones and create a culture of innovation.
Breaking Free from Mental Ruts: How to identify and escape “rivers of thinking” that limit problem-solving and fresh ideas.
Lessons from Disney: Drawing from his time at Disney, Duncan reveals how fostering an environment of creativity led to some of the company’s most innovative projects.
Duncan’s insights will inspire you to think differently, embrace playfulness, and use creative tools to generate groundbreaking ideas in any field.
Beyond the To-Do List - Productivity for Work and Life 