Treat Your Business 164 I wish I did this two years ago: A clinic owners turning point.
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Welcome
Hey, it’s Katie Bell. Today’s episode is proof of what’s possible when you commit to the work and actually implement. I’m joined by Vicky, one of our current Evolve clients, who shares what’s changed in just 12 weeks in her clinic, her confidence, and her leadership.
Episode Summary
In this conversation, Vicky takes you behind the scenes of what her physiotherapy clinic felt like before joining Evolve. She was growing, hiring quickly, and making decisions without a clear strategy, which led to stress, burnout, and some tough team calls. We talk about the real cost of hiring too fast, why knowing your numbers matters, and how clarity creates momentum.
Vicky also shares the practical shifts she’s made already, including raising prices, moving away from pay as you go towards packages, focusing on her core physio services instead of diluting too soon, and getting more confident with sales conversations and marketing decisions.
Key Takeaways
- Hiring too fast creates stress, drains energy, and can stall clinic growth
- Knowing your numbers builds confidence and helps you make better business decisions
- Putting prices up can protect profit margins and support sustainable practice ownership
- Packages improve cash flow and help clients get better outcomes
- Focus beats dilution, especially in a young clinic
- Mindset and strategy together are what drive real change
Episode Sponsor:
Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account.
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
Learn more at mbstmedical.co.uk.
Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
Resources & Links
Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026
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