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The Storytelling Lab

Stealing Celebrity Secrets for Earned Media Exposure with Kayley Hamilton

May 29, 2023
59:30

Are you tired of struggling to generate earned media attention? Have you fallen victim to these common myths about crafting a personal and professional PR story? Myth #1: You need celebrity status to get noticed. Myth #2: A press release is all it takes for successful media exposure. Myth #3: PR is too expensive for small businesses.


Kayley Hamilton, the founder of KAYLEY Media, is a PR expert with a keen eye for crafting compelling stories that generate media exposure. Her background in entertainment news has given her valuable experience in understanding what makes a story resonate with audiences and journalists alike. Kayley is passionate about helping entrepreneurs craft their own stories to generate earned media attention and grow their businesses. With a track record of helping clients land features in major outlets, Kayley knows what it takes to make a splash in the PR world. Prepare to learn from someone who's mastered the art of storytelling for maximum media impact.


In this episode, you will learn how to:

  • Grasp the nuances of the earned digital media landscape and capitalize on its benefits.
  • Tackle apprehensions and modify viewpoints for a triumphant presence in the media arena.
  • Harness the art of storytelling to uplift your brand and engage with the desired audience effectively.
  • Cultivate self-assurance and vanquish fear through Kayley's "FPL" method.
  • Create and share a captivating personal and professional PR story to achieve media exposure success.



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