How I Made it in Marketing The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13)
Before you optimize your marketing, you must optimize yourself. Which is why we have offered free digital marketing course sessions like The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results (https://meclabs.com/course/lessons/the-marketers-self-image/). This approach to self-optimization was top-of-mind as we heard lessons from our latest guest. Lessons like “you must remain wet clay” and “find intellectual inspiration.”
Listen now to hear Mary Rodgers, Head of Marketing Communications, Cuisinart (https://www.cuisinart.com/), discuss the importance of a long-term approach to product and marketing strategy, along with the need to stay flexible and fresh in your approach to your brand and its customers (hence the need for self-optimization).
Rodgers manages a $30 million annual budget with a staff of 20 marketing professionals. In her 26 years leading the brand’s marketing, she has helped position Cuisinart as the #1 high-end housewares brand in a highly competitive industry. The brand holds the first market share position in 13 of 15 product categories, according to NPD syndicated research.
Some lessons from Rodgers that emerged in our discussion:
- A never-give-up attitude, resourcefulness, and tenacity are some of the personal characteristics that serve you well no matter what field you are practicing in
- Always focus on the needs of consumers
- Look for long-term growth
- You must remain wet clay
- Find intellectual inspiration
- Get education through mentorship
Related content mentioned in this episode
Customer-First Marketing: The customer is always right … but not always right for your company (https://sherpablog.marketingsherpa.com/b2c-marketing-2/customer-is-always-right-but-not-always/)
Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Podcast Episode #8 (https://www.marketingsherpa.com/article/interview/client-pitch-call)
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About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
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